House on Fire hitmaker Mimi Webb has been unveiled as the new face of Maybelline, launching the Colour Tattoo Eye Stix.

The British singer/songwriter commented 'I’m so excited for this next chapter. I’ve always loved playing around and experimenting with makeup, and Maybelline is a brand I’ve grown up with so I’m super excited and so grateful to be able to work with them this closely. It really is a massive "pinch me" moment'.